The practice of optimizing a business's online presence so it appears in search results for people looking for products or services in a specific geographic area.
Definition of “Local SEO”
Local SEO covers the factors that influence whether a business shows up when someone searches for a service 'near me' or includes a city or neighborhood name. This includes a business's Google Business Profile, consistent name and address information across the web, location-specific website pages, and customer reviews.
For businesses that serve a defined area, whether that is a single storefront or several service regions, local SEO is often the highest-leverage form of search visibility, because it targets people who are actively looking for a nearby option.
“Local SEO” In Practice
A multi-location dental practice creates a dedicated page for each location with that office's address, hours, team members, and services, rather than relying on a single 'locations' page that lists every address in a small table.