An approach to SEO that focuses on clearly defining what a business, person, product, or topic is, so search engines and AI systems can identify and connect it correctly.
Definition of “Entity SEO”
Search engines and AI systems increasingly think in terms of entities: distinct things, such as a business, a person, a place, or a concept, and the relationships between them. Entity SEO is the practice of making those entities and relationships explicit, rather than relying on the system to guess from scattered text.
This includes consistent naming, clear descriptions of what a business does and where it operates, and structured data that states facts directly, such as a business's name, address, and services, in a format machines can read.
“Entity SEO” In Practice
A clinic ensures its name, address, and list of services are written identically across its website, Google Business Profile, and directory listings, and adds structured data that explicitly states the practice type, location, and services offered, so search engines connect all of these signals to one consistent entity.